Design Mature Companies Don't Need Specialists

Designers need to stop thinking that being a specialist makes them more useful in the marke. The real use is us understanding the entire spectrum of design and generalizing in that field. Even if your business boxes you as a motion designer or a copywriter, you're not really boxed. You can still think at the customer experience level. It's entirely within our control,. If we decide to make that mind set shifta, so to connect all these dots, i agree a hundred%. But we feel like, how do we prove it every quarter? I mean, that's where we're getting pinned in.