A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value
High Resolution
00:00
Design Is the End Game
Even your business has to operate, you know, on a quarterly schedule. Relationships is the end game. And it's not going to happen next quarter. If your business wants you to prove in the next three months that design is a valuable asset and a competitive advantage to the company, they're rather the ther they're out of their mind. Just not possible.
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