
A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value
High Resolution
00:00
The Long Road to Design Relevance
The long road to design relevance in your company is paved in bricks of business awareness. The masters stay relevant for decades because they figured out how to sell. Design's capacity to survive is tied to selling. But it is up to us to create something of utility, not just beauty.
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