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A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value

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The Long Road to Design Relevance

The long road to design relevance in your company is paved in bricks of business awareness. The masters stay relevant for decades because they figured out how to sell. Design's capacity to survive is tied to selling. But it is up to us to create something of utility, not just beauty.

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