Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12  13  14  15 
 Introduction 
 00:00 • 2min 
 What Competitive Content Do You Want From Your Competitive Programme? 
 01:41 • 2min 
 Is There a Common Threat That You're Hearing From Other Salespeople? 
 03:13 • 2min 
 Product Marketing - I Got It, I Got It a Hundred % 
 05:23 • 2min 
 How to Tell a Customer's Story in a Competitive Environment 
 07:32 • 3min 
 Are You Bringing in Real Examples From Sales Reps? 
 10:35 • 3min 
 The Cross Functional Collaboration 
 13:06 • 2min 
 Is There a Trust Question? 
 15:16 • 2min 
 What Can You Tell Me About This Competior? 
 17:16 • 5min 
 Don't Tell a Story, Just Focus on Your Value 
 22:01 • 4min 
 Is There a Difference Between Competitive Content and Onboarding? 
 25:34 • 4min 
 The Story Telling Piece of the Puzzle 
 29:52 • 4min 
 I've Lost Too Many Deals Because I Tried to Get My Champion Winds Without Results 
 33:45 • 4min 
 The Subjective Part of the Selling Process 
 37:18 • 3min 
 Having a Debate Background, Can You Tell a Story? 
 40:05 • 3min 


