#3 - What Intel Helps Sales Win a Competitive Deal?
Coffee & Compete
00:00
The Subjective Part of the Selling Process
Business to business selling is not a thing like, you are not like companies. Don't buy things. Thei're inanimate objects. People make choices when they feel things. So if you aren't getting some one a personal win, now, that w wit can be grounded in the objective metric. But why do they care about the objective metric so much as because they want the promotion? Like, there's all sorts of reasons that the two weave together. If you're not speaking to both parts of a person, each person that's making a decision for like, you're missing so much of what's going to actually help your organization get this deal moved across the line.
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