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Boss Talk #10: The Story is the Strategy with Dave McJannet

Apr 19, 2021

01:01:34

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Highlights

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Episode notes

Strategic Positioning Is More Important Than Product Positioning

02:55

Is It a Last Resort Type of License?

01:48

Doman Expertise - How Important Is the Domain?

05:04

Introduction

2min

Strategic Positioning Is More Important Than Product Positioning

3min

Getting All the Way to the Truth With Product Positioning

2min

Product, Marketing Is Your Strategy

2min

Doman Expertise - How Important Is the Domain?

5min

Can You Pass a C O Test?

2min

How Do You Create a Story in Your Company?

2min

How Much Should That Be?

2min

Product Marketing

2min

10.

Enabling a Modern Data Architecture

2min

11.

What Is the Secular Trend in the Data Market?

2min

12.

How Important Is This for Category Creation?

3min

13.

Is There a Start, Has Owned the Conversation?

2min

14.

How Do You Measure Something Like That?

2min

15.

Can You Go After an Existing Category?

2min

16.

How to Build a Directto Consumer Channel

3min

17.

The Minimum Bible Audience Is a Good Segway

2min

18.

Zero to One and One to N Are Different Jobs, but You Don't Know How to Get Started

2min

19.

How Important Is Open Source as Part of Your Strategy?

3min

20.

The Best Way to Monitize Open Source?

2min

21.

Organize Marketing Around the Minimum Viable Audience

2min

22.

Objects, You No Proa, You Don't Ask Emto, You Know What?

3min

23.

Is the Market Doing Things This Way?

3min

24.

Open Source Licenses

3min

25.

Is It a Last Resort Type of License?

2min

26.

The Same Framework, Same User Journeys

2min

27.

Sextons, Thanks a Lot for Joining Us This Week.

1min

On this episode of Boss Talk:

How do the best product marketers see and explain a trend?
How much is the best marketing truth vs. spin?
Does the marketing function create the strategy or execute on it?
What are the core skills and competencies of a great product marketer — and how do you find, or train, product marketers?
Should you create a category, or try to capture an existing category?
What is the minimum viable audience ?
What's the role of open source in getting a minimum viable audience?
How should an open source company handle DevRel, licensing, and big cloud competitors?

Boss Talk is the Clubhouse show where a16z cofounder Ben Horowitz and Ali Ghodsi, the Founder/CEO of Databricks, discuss CEO stuff, leadership stuff, management stuff... boss stuff. Live every Tuesday 5-6pm on Clubhouse.