Boss Talk #10: The Story is the Strategy with Dave McJannet
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Zero to One and One to N Are Different Jobs, but You Don't Know How to Get Started
It is the mistake that soe mony people make, cause they'll bring in very senior go to market people who have run kind of ting in a larger context. And those principles are so critical if you are getting started. If you dn'kno how to do that, it doesn't matter if you know how to run a big, giant marketing organization. That's a huge learning ianed in fact, i treated a couple days becase it was on my like, zero to one and one to n are totally different jobs.
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