Boss Talk #10: The Story is the Strategy with Dave McJannet
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Strategic Positioning Is More Important Than Product Positioning
The story as the strategy is the simple mattere. The corporate positionin is pretty in your face. It no how people build software. You're basio declaring it's the whole market for softer development, all of it. And there are three messaging pillars that support how you do that. That's the story that you talk about. All of them. A, tsa, youas maa and dave, if you could kind of highli, cause you've had varying degrees of a, kind of good products, competitive products,. Some of em were harder than others.
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