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Boss Talk #10: The Story is the Strategy with Dave McJannet
a16z Live
Getting All the Way to the Truth With Product Positioning
A lot of people, you know, pticaly a technicalos, dismiss marketing as spin. So maybe you could talk about the difference between how important is it to get all the way to the truth with your positioning? How do you mix in aspirations and then what is really spin? And how does that together as you put together? Ha, story. Hea, ahem, yes. But thertherre's a tendency to dismiss the marketing as just heard as a marketing spin on top of of yorWhat might be the product, the reality proof points the product, the product tre o a. That's why you actualy ave to delinmate tose t those
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