Boss Talk #10: The Story is the Strategy with Dave McJannet
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Product, Marketing Is Your Strategy
A lot of people think like, you know, i'm going to build an awsome product and supertechnical. But it's actually the opposite of having a having ushived the marketing function, be a follower. People that do this best are former product managers or sales engineers. I would say tat tat the last four times we've done it, it's being very reputable in that way.
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