Boss Talk #10: The Story is the Strategy with Dave McJannet
a16z Live
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Can You Go After an Existing Category?
If you're a car producer, but you know electric cars, right? Then you can a to crate a category out of an existing category. And that's kind of what happened with glakehouse. We got three, four of the really sort of big giants riting big logs saying, ah, you know, we'rereally the real one and here's it works.
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