Hackers Incorporated Revisiting "The Ideal Bootstrapped Business" with Jason Cohen
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Mar 25, 2023 
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Talk Origins
- Jason Cohen's "Ideal Bootstrapped Business" talk originated from his experience with four million-dollar businesses and mentorship at Capital Factory.
- He was three years into his fifth company, WP Engine, when giving the talk.
Price High
- Consider higher-priced products, as fewer customers are needed for profitability.
- Getting a thousand customers is difficult regardless of price point, so higher prices ease early success.
Pricing Impact
- Increasing prices has a surprisingly significant impact on revenue, even small increases.
- Doubling a $10 product price doubles revenue, substantially boosting profit for self-funded companies.