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Revisiting "The Ideal Bootstrapped Business" with Jason Cohen

Hackers Incorporated

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How to Raise Your Prices and Get Customers to Use Your Software

Average revenue per user is the most important metric in a company. We've settled on quarterly true ups so you pay a certain amount then yeah, we just wants a quarter when I shoot an invoice and it's okay It works all right but it's infrequent enough that they're not constantly being annoyed. The advice of just raise your prices is one of these things where it's like maybe the easiest bang for luck in improving the health of the business. And unwillingness of people to actually try it has the most resistance.

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