Revisiting "The Ideal Bootstrapped Business" with Jason Cohen
Hackers Incorporated
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The Importance of Recurring Revenue
Recurring revenue as opposed to one-off sales is now obvious. This is now obvious I think ten years ago was still probably obvious but not nearly as common in particular in WordPress. But there's such a thing as a loyal customer base that continues to buy and so if you have a fan base as a band It's not recurring revenue and then again your fans will continue giving you money.
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Transcript
