Revisiting "The Ideal Bootstrapped Business" with Jason Cohen
Hackers Incorporated
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The Power of Annual Prepays
The annual prepay can be great because even if a fairly small percentage of people take you up on this offer You end up making back your customer acquisition costs. The first year is an extra two months or something like that, but yes, it's just you get the cash I mean again, it's the math part of it. People who sign up annual the numbers are a daily pangent that they cancel at much lower rates.
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