Ready For Launch: How To Build A Startup

024 - Founding A Marketing Media Mix Modeling Platform, with Robert Palumbo and Erika Fabian of OutPoint App

May 30, 2022
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1
Introduction
00:00 • 2min
2
Welcome to Ready for Launch
01:45 • 3min
3
Predictive Media Mix Models - What Makes as Super Different?
04:43 • 2min
4
Media Mix Modelling
07:06 • 3min
5
How Did You Become a Founder of Customa Search?
09:38 • 2min
6
How Did That Journey Take Place?
11:44 • 2min
7
How Outploin Can Help You Grow Your Business
14:13 • 2min
8
Do You Have a Single Idea?
16:25 • 2min
9
How Did You Come to Work With Rob?
18:00 • 3min
10
What's the Most Unusual Change to Your Work Environment?
21:22 • 2min
11
Cana Canonda
23:45 • 3min
12
Is There a Difference Between Traditional and Less Measurable Marketing?
26:36 • 3min
13
Getting the Confidence to Try a New Channel
29:10 • 2min
14
The New Channel Recommendation Tool
30:49 • 3min
15
How Did You Find Your First Customer?
34:13 • 4min
16
The Next Stage of Outbound Marketing
38:31 • 3min
17
Is There a Path to Profitability?
41:05 • 3min
18
What Does Success Mean for Outpoint?
44:14 • 4min
19
Coodlewood - Is There a Need for a Big Team?
48:36 • 2min
20
What Advice Would You Give to Others?
50:18 • 4min
21
How Do You Plan for the Future as a Business?
54:22 • 2min
22
How Canadians Learn to Never Apologize for Hard Problems?
56:38 • 2min
23
Building a Great Culture
58:12 • 2min
24
The First Person to Promote Someone's Content in a Pot Casting Ap
01:00:22 • 2min