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024 - Founding A Marketing Media Mix Modeling Platform, with Robert Palumbo and Erika Fabian of OutPoint App
Ready For Launch: How To Build A Startup
Media Mix Modelling
medium mix modelling does is it essentially zooms out, looks at all the channels as independent contributors to your revenue. It tries to map changes in spend on a channel to change in revenue. And that allows us to credit channels like podcast or t v, which may not have any clicus, but may be associated with increases of revenue.
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