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024 - Founding A Marketing Media Mix Modeling Platform, with Robert Palumbo and Erika Fabian of OutPoint App
Ready For Launch: How To Build A Startup
Getting the Confidence to Try a New Channel
TV is significantly more effective when you can trackit, or like all the channels, very different depending on what type of industry you're in. And so oftentimes some channels feel a lot, like a lot more a work than they're worth. So that's really an area where we support in terms of just providing confidence to say, this will go well and we'll show you what happened.
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