024 - Founding A Marketing Media Mix Modeling Platform, with Robert Palumbo and Erika Fabian of OutPoint App
Ready For Launch: How To Build A Startup
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Predictive Media Mix Models - What Makes as Super Different?
Predictive, medium mixed models help growth marketers better allocate and manage their adspend as they scale. Media mix modelling has done since the seventies is used a dato science to look at how a presence of a spent on a certain advertising platform is driving that overall revenue lift or conversion. And so what rob and shawn have done is is bring it into the next generation where it doesn't take six years of data and a huge amount of money to get the same insights.
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