024 - Founding A Marketing Media Mix Modeling Platform, with Robert Palumbo and Erika Fabian of OutPoint App
Ready For Launch: How To Build A Startup
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Introduction
En blank talks to founders of early stage companies about how they launche their business into the world. This week i have two guests on the show, robert polumbo and erica fabian. They are co and head of sales at oupoint p which is a sass platform built to enable effective allocation of paid medior budgets through autemated medium mix modelling. We talk about how their company empowers marketing leaders to make better decisions about their adspend. And finally, we'll think about what the future looks like for outpoint.
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