024 - Founding A Marketing Media Mix Modeling Platform, with Robert Palumbo and Erika Fabian of OutPoint App
Ready For Launch: How To Build A Startup
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The New Channel Recommendation Tool
We have built and launched a new channel recommendation tool, which, to my knowledge, is the first of its kind in market. It allows marketers and executives to essentially get a data driven, sort of stack ranked list of what are the highest potential channels to spend against. And those recommendations are built on both first party data that we have from the customer based on their current kind of performance, as well as third party data that we see from industry data sets. All of this is very powerful, and i think is a afundamental change in how a decision makers decide which, which channels to spend on to next.
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