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024 - Founding A Marketing Media Mix Modeling Platform, with Robert Palumbo and Erika Fabian of OutPoint App
Ready For Launch: How To Build A Startup
Is There a Difference Between Traditional and Less Measurable Marketing?
Some companies would only be spending on two or three channels when they could be spending on five. One of the fundamental splits we is digital versus opline. And then this also ideaf like measurable marketing versus less measurable marketing. We know for it's a fact that a marketing investment likely drives some non zero change in revenue. A, sometimes it may be very close to zero, but it's non zero.
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