024 - Founding A Marketing Media Mix Modeling Platform, with Robert Palumbo and Erika Fabian of OutPoint App
Ready For Launch: How To Build A Startup
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What Does Success Mean for Outpoint?
Outpoint is a technology company that helps marketing leaders diversify their ad spend, become more efficient. Nearly like 40 to 50 per cent of the advertising dollars spent each year is wasted. Outpoint was founded in 2010 by former Yahoo CEO Marissa Mayer and COO John Defterios. The firm has raised over $100 million since its inception.
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