Hear how founders of early-stage companies launched their businesses. This week I’m talking with two guests - Rob Palumbo, and Erika Fabian, CEO and Head of Sales respectively at OutPoint App. OutPoint is a SaaS platform built to enable the effective allocation of paid media budgets through automated media mix modelling.
We discuss:
- How OutPoint empowers marketing leaders to make more predictable and sustainable decisions about their ad spend
- What Predictive Mix Modelling is in relation to advertising
- Trends in digital and offline advertising
- Finding their first customer, and how their sales strategy will change as they grow
- Mistakes they’ve made along the way
- What the future looks like for OutPoint
Site Link
https://www.outpoint.app/
Email
rob@outpoint.app
erika.fabian@outpoint.app
Recommended Twitter Account
Dr. Julie Gurner’s Twitter - https://twitter.com/drgurner