Ready For Launch: How To Build A Startup cover image

024 - Founding A Marketing Media Mix Modeling Platform, with Robert Palumbo and Erika Fabian of OutPoint App

Ready For Launch: How To Build A Startup

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Do You Have a Single Idea?

The achburner first play book or recipe is that they encourage folks to not come in married to an idea. The most defensible, high potential ideas are going to be borne out of the kind of combination of two people's backgrounds and insights rather than solely one person's. So e f definitely discourages folks to come in with a single idea.

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