This is Product Management

315 - Marketing to Black Audiences is Product Management

Jun 5, 2023
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 3min
2
What Is Your Current Role?
02:42 • 2min
3
The Most Exciting Thing About Qualitative Research
04:23 • 2min
4
The Seven E-Blind Spots for Understanding Black America
06:13 • 6min
5
The Dangers of One Size Fits All Approach to Marketing to Americans at Large
11:57 • 2min
6
The Importance of Understanding Black Culture
13:44 • 4min
7
The Positive Realism of Rihanna's Fenty Beauty Line
17:22 • 3min
8
How to Lead With Black Audiences
20:03 • 2min
9
The Problem With Black People Telling the Truth in Focus Groups
21:57 • 4min
10
How to Lead With Black Insights
25:31 • 3min
11
How to Market to Black Audiences
28:22 • 3min