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315 - Marketing to Black Audiences is Product Management

This is Product Management

CHAPTER

The Seven E-Blind Spots for Understanding Black America

Roddy Johnson: 7 e-blind spots when it comes to understanding and marketing to black Americans. He says one of them is the avoidance of America's unbridled history. "We don't leave our blackness at home and put it under the chair or in our purses," he says. The other three are that we are not post racial, but still navigating broken systems.

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