315 - Marketing to Black Audiences is Product Management
This is Product Management
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Introduction
Pepper Miller is a market researcher and thought leader in the multicultural marketing space, focused on helping companies better understand, engage, and market to Black Americans. She was born and raised in Chicago but lived in the segregated South for four and a half years where we saw whites only coloreds not allowed. "All of that activities that happened there ... left an indelible mark on my heart," she says.
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