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315 - Marketing to Black Audiences is Product Management
This is Product Management
The Importance of Understanding Black Culture
Vogue magazine put black models on the cover, but dressed them in all black clothes. Pepper: If you don't have a black person on your team that understands black culture, it's not going to fly. H&M situation went all the way to South Africa where people stopped shopping at their stores. Different does not mean deficient. Black people are different. There's an opportunity to grow your business with this segment, and with mainstream as well.
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