This is Product Management

Ari Zelmanow, Head of UX Research for Twilio's Communications business and a retired police detective turned market detective, discusses how adopting a newsroom approach enables research teams to build knowledge and drive impact. They explore the importance of feedback, the role of researchers as investigative journalists, and the implementation of the newsroom concept. They also touch on the democratization of research and share entertainment recommendations.

Experience design goes far beyond one department. Tricia Houston explores how companies can connect digital and in-person journeys, research customers without overcomplicating things, and decide which experience gaps are worth fixing. She also links employee experience to customer experience and shares ways to get an entire organization moving in the same direction.

The latest episode of "This is Product Management" features Pepper Miller, President of the Hunter-Miller Group, who highlights how impactful it is for executives to understand and maximize their audiences' differences. Learn how she convinced companies to spend time and money researching black audiences. TIPM, brought to you by DISQO, features the brightest minds fueling product teams as they share insights on product management, strategy, development, and how they put customer experience (CX) front and center. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report.

In the latest episode of "This is Product Management" Jonas Klink, Vice President of Product and UX Design at Thrive Market, discusses his passion for accessibility and the three-step framework to implement it at the core of every product. Learn also about the craft of product management and how to ensure mission and vision are always front and center. TIPM, brought to you by DISQO, features the brightest minds fueling product teams as they share insights on product management, strategy, development, and how they put customer experience (CX) front and center. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report.

How can product teams turn a flood of customer comments into better products? Viable founder Dan Erickson discusses finding product-market fit, organizing feedback, and using generative AI to spot themes and surface issues faster. He also considers how AI could reshape the way people interact with products.

How can process speed teams up instead of slowing them down? Anna Marie Clifton discusses when to add or remove workflows, how trust shapes collaboration, and why a lightweight product spec can steer a project. She also explores product managers as culture-builders and shares a book that can improve both meetings and dinner parties.

In the latest episode of This is Product Management Derek Osgood, CEO and Founder of Ignition shares his perspective on how go-to-market processes are essential for the collaboration between both product and marketing teams and explains how to create more efficient roadmaps that allow better handoffs between departments. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

In 2023's first episode of This is Product Management Emmanuel Probst, Global Lead for Brand Thought-Leadership, Senior Vice President of Brand Health Tracking at Ipsos, and author of the new book "Assemblage," explains why it is important to make a positive impact on people and why listening to the mission behind what customers want to achieve is fundamental in building meaningful products. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

In the latest episode of This is Product Management Jamin Brazil, Managing Director of HubUX at Voxpopme, talks about why building solid human relationships and becoming indispensable in solving a problem for your customer can determine the success of a product, and why adding value to them is crucial. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

From defining Uber’s moments of user magic to measuring product-led growth, Ken Babcock explores how teams can spot when users truly “get it.” He also discusses building a steady stream of customer feedback, choosing metrics that matter, and making documentation easier as a company grows.