This is Product Management

311 - Go-to-Market Collaboration is Product Management

Feb 6, 2023

28:36

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Highlights

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Episode notes

What Are Some Best Practices in Communicating Roadmaps?

02:27

How Product Marketing Should Drive a Product Launch

03:19

Ignition Product Marketing - What's the Most Exciting Thing About Product Marketing?

01:51

Introduction

2min

Ignition Product Marketing - What's the Most Exciting Thing About Product Marketing?

2min

How Do You Define Go to Market?

4min

Product Development and Product Marketing - What's the Impact of Information Silos on Product Development?

3min

Are You Getting Questions From Customer Facing Teams?

2min

How to De-Stress Your Product Launch Process Using the Feedback Loop Platform

4min

What Are Some Best Practices in Communicating Roadmaps?

2min

How Product Marketing Should Drive a Product Launch

3min

What Are Some of the Most Important Metrics for Tracking Success?

3min

10.

How Much Do People Really Enjoy the Thing That You Built?

3min

In the latest episode of This is Product Management Derek Osgood, CEO and Founder of Ignition shares his perspective on how go-to-market processes are essential for the collaboration between both product and marketing teams and explains how to create more efficient roadmaps that allow better handoffs between departments.

TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.