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311 - Go-to-Market Collaboration is Product Management

This is Product Management

CHAPTER

How Do You Define Go to Market?

Go to market is the process for introducing a new thing into the world and getting that thing into the hands of the audience. It's an initiative that sits across every single team and everybody's responsible for ensuring that it's effective. Derek, you have really sense of background across product and product marketing. As you mentioned, you've founded a company that helps solve some of the problems that result from ineffective collaboration between product and product Marketing teams.

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