Ignition Product Marketing - What's the Most Exciting Thing About Product Marketing?

I actually started a company a couple of years ago called Ignition and basically we are a platform for managing go-to-market processes. And as you know, the founder basically I'm kind of doing a little bit of everything day but a lot of product work. What's the most exciting thing about doing that in your current role where you have to get to do a lot of stuff? It's a challenge, but it's an exciting one. For sure.