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311 - Go-to-Market Collaboration is Product Management

This is Product Management

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How Product Marketing Should Drive a Product Launch

There are different roadmaps that one size fits all so you need to understand how your cross-functional teams like think about the products that you're building. Product and product marketing should have daily meetings almost about just their broader roadmap but in those they should be triaging what have we been hearing from market so far on the things that we recently shippedHow are we trending against the objectives that we set heading into those launches and where are the gaps that we need to go and plug and continue to iterate on.

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