

317 - Investigative Reporting is Product Management
14 snips Oct 2, 2023
Ari Zelmanow, Head of UX Research for Twilio's Communications business and a retired police detective turned market detective, discusses how adopting a newsroom approach enables research teams to build knowledge and drive impact. They explore the importance of feedback, the role of researchers as investigative journalists, and the implementation of the newsroom concept. They also touch on the democratization of research and share entertainment recommendations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
The Role of Research in Product Management
03:03 • 14min
The Importance of Feedback and the Role of Researchers as Investigative Journalists
17:05 • 4min
Implementing the Concept: Anchors, Research Beats, and Distribution
20:47 • 8min
Exploring the Democratization of Research
29:15 • 4min
Entertainment Recommendations and Conclusion
33:19 • 2min