315 - Marketing to Black Audiences is Product Management
This is Product Management
The Dangers of One Size Fits All Approach to Marketing to Americans at Large
Pepper Schwartz: One of the dangers of having this one size fits all approach is making huge missteps and alienating your audience. H&M came out with a catalog of different closer and ad that they were marketing to their audience, she says. "Not understanding our history and how for years and years and even still now black people are often aligned with monkeys"
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