315 - Marketing to Black Audiences is Product Management
This is Product Management
How to Lead With Black Audiences
A third of people pay more attention to podcast ads compared to other mediums like TV or online. Neil Golden is the former chief marketing officer for McDonald's. He believes in leading with black insights and then later leading with ethnic insights. The research industry is notoriously not diverse, he says.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
