Founder's Journal

How To Get Your Initial Customers

Mar 16, 2023

30:34

Episode guests

Alex Lieberman

Highlights

AI Chapters

Episode notes

How to Grow Your Business by FOMO: The 3 Best Practices

03:05

Marketing Strategies for Launching a Kickstarter Campaign

02:37

Targeted Marketing Strategy for Acquiring Subscribers

01:24

How the Biggest Consumer Apps Got Their First 1000 Users

04:14

Introduction

4min

The Morning Brew Ambassador Program

2min

How to Scale a College Ambassador Program

2min

The Hub and Spokes Model for Morning Brew

2min

The Hub and Speak Model for the Plunge

2min

The Top of Funnel Is Not a Focus Right Now

2min

The Plunge on Kickstarter

3min

Organic Social

3min

How the Biggest Consumer Apps Got Their First 1000 Users

4min

10.

How to Use Influencers to Grow Your Business

2min

11.

How to Get Your First 100 to 1000 Customers and Users

3min

Episode 32 Founder’s Journal: Alex Lieberman (@businessbarista) shares his experience and tips on how to acquire your first group of customers, whether that be 100 or 1000. First, he talks about the early stages of Morning Brew, going from classroom to classroom to sign people up for the newsletter. This approach is known as the hub & spoke model which he plans on using for The Plunge. Then, he’ll talk about Lenny Rachitsky’s essay that dives into 7 successful ways to obtain early customers.

Links:

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