AI Snips
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From Classroom Pitches To First Subscribers
- Alex started Morning Brew by emailing students he helped with interviews and signing up friends from his fraternity.
- He and Austin then pitched in business classes and collected emails on paper to remove friction and drive early signups.
Ambassador Program Scaled Campus Reach
- Morning Brew scaled by building an ambassador program seeded from their own readers and opened it widely after initial strict selection.
- The program expanded to ~250 ambassadors across ~100 schools and drove 15k–20k signups per semester at peak.
Use The Hub And Spoke Framework
- Identify your 'spokes' (power users) and list hubs (channels) that let you reach many spokes at once.
- Prioritize hubs to target the ones that give the most access to your ideal users first.