The founders of Instagram went to people with large followings on Twitter. Reid Hoffman, who is one of the founders of LinkedIn, intentionally seeded LinkedIn's product with his successful friends and connections. The way that Instagram got its early users was actually piggybacking on the audience that Twitter had already accumulated.
Episode 32 Founder’s Journal: Alex Lieberman (@businessbarista) shares his experience and tips on how to acquire your first group of customers, whether that be 100 or 1000. First, he talks about the early stages of Morning Brew, going from classroom to classroom to sign people up for the newsletter. This approach is known as the hub & spoke model which he plans on using for The Plunge. Then, he’ll talk about Lenny Rachitsky’s essay that dives into 7 successful ways to obtain early customers.
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