Founder's Journal cover image

How To Get Your Initial Customers

Founder's Journal

CHAPTER

How to Use Influencers to Grow Your Business

The founders of Instagram went to people with large followings on Twitter. Reid Hoffman, who is one of the founders of LinkedIn, intentionally seeded LinkedIn's product with his successful friends and connections. The way that Instagram got its early users was actually piggybacking on the audience that Twitter had already accumulated.

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