For morning brew, it was classes in clubs like those were our hubs in the beginning. We could spend a minute pitching and we get access to 100 X more people than if we didn't go into those clubs or classes. So that is how we got out say our first, I don't know, 10,000 subscribers for morning brew. And so what I would suggest for you,. whether you're honestly in the early stages of your first business, your fifth business, or you're looking for new ways to grow is ask yourself, do I know who my spokes are? Do I know whoMy power customers or power users are?
Episode 32 Founder’s Journal: Alex Lieberman (@businessbarista) shares his experience and tips on how to acquire your first group of customers, whether that be 100 or 1000. First, he talks about the early stages of Morning Brew, going from classroom to classroom to sign people up for the newsletter. This approach is known as the hub & spoke model which he plans on using for The Plunge. Then, he’ll talk about Lenny Rachitsky’s essay that dives into 7 successful ways to obtain early customers.
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