For morning brew, it was classes in clubs like those were our hubs in the beginning. We could spend a minute pitching and we get access to 100 X more people than if we didn't go into those clubs or classes. So that is how we got out say our first, I don't know, 10,000 subscribers for morning brew. And so what I would suggest for you,. whether you're honestly in the early stages of your first business, your fifth business, or you're looking for new ways to grow is ask yourself, do I know who my spokes are? Do I know whoMy power customers or power users are?

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