Founder's Journal cover image

How To Get Your Initial Customers

Founder's Journal

CHAPTER

The Hub and Spokes Model for Morning Brew

For morning brew, it was classes in clubs like those were our hubs in the beginning. We could spend a minute pitching and we get access to 100 X more people than if we didn't go into those clubs or classes. So that is how we got out say our first, I don't know, 10,000 subscribers for morning brew. And so what I would suggest for you,. whether you're honestly in the early stages of your first business, your fifth business, or you're looking for new ways to grow is ask yourself, do I know who my spokes are? Do I know whoMy power customers or power users are?

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