The Plunge on Kickstarter

Episode 32 Founder’s Journal: Alex Lieberman (@businessbarista) shares his experience and tips on how to acquire your first group of customers, whether that be 100 or 1000. First, he talks about the early stages of Morning Brew, going from classroom to classroom to sign people up for the newsletter. This approach is known as the hub & spoke model which he plans on using for The Plunge. Then, he’ll talk about Lenny Rachitsky’s essay that dives into 7 successful ways to obtain early customers. 

Links:

• http://paulgraham.com/ds.html
• https://www.lennysnewsletter.com/p/how-the-biggest-consumer-apps-got
• https://viral-loops.com/blog/robinhood-referral-got-1-million-users/

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