Founder's Journal cover image

How To Get Your Initial Customers

Founder's Journal

CHAPTER

How to Scale a College Ambassador Program

At its peak, the morning brew program had 250 ambassadors at 100 different schools. "We wanted to build up just kind of the FOMO of this program," says founder and editor-in-chief John Defterios. The company is now turning every subscriber into an ambassador; you don't have to be a college student for it.

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