Lenny Rachitsky is a prolific content creator, super popular. He wrote an essay called How the Biggest Consumer Apps Got Their First 1000 Users. There are seven main categories that successful consumer companies used to get their early customers. Most popular strategies involve going directly to your users and leveraging influencers. The final piece of advice he shared is to do your early growth strategies well.
Episode 32 Founder’s Journal: Alex Lieberman (@businessbarista) shares his experience and tips on how to acquire your first group of customers, whether that be 100 or 1000. First, he talks about the early stages of Morning Brew, going from classroom to classroom to sign people up for the newsletter. This approach is known as the hub & spoke model which he plans on using for The Plunge. Then, he’ll talk about Lenny Rachitsky’s essay that dives into 7 successful ways to obtain early customers.
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