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4min chapter
How To Get Your Initial Customers
Founder's Journal
How the Biggest Consumer Apps Got Their First 1000 Users
Lenny Rachitsky is a prolific content creator, super popular. He wrote an essay called How the Biggest Consumer Apps Got Their First 1000 Users. There are seven main categories that successful consumer companies used to get their early customers. Most popular strategies involve going directly to your users and leveraging influencers. The final piece of advice he shared is to do your early growth strategies well.
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