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2min chapter
How To Get Your Initial Customers
Founder's Journal
The Top of Funnel Is Not a Focus Right Now
The first thing I've done is I've defined my top of funnel. Basically, what are all of the things I could do to market this game? And so here's the process that I've gone through to try and be methodical about chipping away at that number. So once I defined the top of funnel by basically listing out all the hubs I could access, then I defined my focus. It includes paid ads on Facebook. It includes organic social. The fourth is activating influencers. The fifth is PR. The sixth is events. The seventh is building a community ahead of building a business. And the final one is viral campaigns.
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