The first thing I've done is I've defined my top of funnel. Basically, what are all of the things I could do to market this game? And so here's the process that I've gone through to try and be methodical about chipping away at that number. So once I defined the top of funnel by basically listing out all the hubs I could access, then I defined my focus. It includes paid ads on Facebook. It includes organic social. The fourth is activating influencers. The fifth is PR. The sixth is events. The seventh is building a community ahead of building a business. And the final one is viral campaigns.
Episode 32 Founder’s Journal: Alex Lieberman (@businessbarista) shares his experience and tips on how to acquire your first group of customers, whether that be 100 or 1000. First, he talks about the early stages of Morning Brew, going from classroom to classroom to sign people up for the newsletter. This approach is known as the hub & spoke model which he plans on using for The Plunge. Then, he’ll talk about Lenny Rachitsky’s essay that dives into 7 successful ways to obtain early customers.
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