
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Jun 4, 2025 • 26min
Early days building a decacorn
Josh Reeves, co-founder and CEO of Gusto, shares insights from his journey of building a multibillion-dollar people platform. He discusses the challenges of launching Gusto, particularly in payroll processing and understanding customer needs. Reeves emphasizes the importance of organic growth strategies over paid marketing, sharing a humorous anecdote about unique advertising tactics. The conversation also highlights milestones in creating a scalable payroll system tailored for small businesses, providing valuable lessons for aspiring entrepreneurs.

4 snips
Jun 2, 2025 • 23min
Focus, fresh eyes, and pet psychics
Dive into an eclectic mix of topics ranging from building a single company versus juggling multiple startups. Discover the intriguing concept of pet psychics and their place in the entrepreneurial world. Learn about the power of channel partnerships for strategic business growth. Get inspired by an innovative AI audio business idea that could enhance travel experiences. Lastly, embrace the notion of fresh perspectives in product development to truly cater to user needs. Each theme promises unique insights for aspiring entrepreneurs!

May 28, 2025 • 18min
I'm raising money
The host shares insights from the challenging journey of raising a preseed round for his AI-driven content platform, Distro. He discusses the nuances of navigating the fundraising landscape, emphasizing the differences between traditional venture capital and angel investments. The importance of securing external financing is highlighted, showcasing its critical role in supporting his co-founder. Listeners gain valuable tips and perspectives on the intricate world of startup funding.

May 27, 2025 • 15min
Founder Mt. Rushmore
Discover the evolution of entrepreneurial ideals as the host shares insights about his changing heroes. From high-profile icons to relatable figures, the conversation emphasizes the importance of personal fulfillment. Learn how ambition can coexist with family values, and explore the concept of defining your own 'North Star' in business. The podcast also stresses the need for a supportive community and highlights examples of holistic success.

7 snips
May 21, 2025 • 12min
Hire wrecking balls
Discover the power of 'wrecking balls'—high-impact individuals who can transform a company's trajectory. Hear an inspiring story of a college student who took the initiative to land a role in a competitive environment. Learn about adapting to change through a personal journey of launching an AI content business and the importance of bringing in top talent. Alex shares insights on how proactive, innovative people can dramatically enhance productivity and creativity within teams.

10 snips
May 19, 2025 • 20min
Should I quit?
The host delves into the emotional rollercoaster of entrepreneurship, discussing pivotal moments of doubt while building Morning Brew. He opens up about grappling with loss and responsibility after his father's passing, intertwining personal struggles with his business journey. Insights into overcoming early challenges reveal the importance of staying true to one's vision while being open to necessary pivots. It's an honest exploration of what it means to persist against the odds.

7 snips
May 14, 2025 • 24min
Pitching preseed investors
Discover essential tips for pitching to early-stage investors in a pre-seed round. Master the art of storytelling and learn how self-awareness can create emotional connections with investors. Get practical insights on streamlining content creation with innovative tools. Uncover the significance of a solid operational foundation and effective HR strategies for entrepreneurial success. This engaging discussion promises to elevate your pitch and enhance your appeal in the competitive funding landscape.

30 snips
May 12, 2025 • 21min
Agencies are wildly underrated
Agencies are often seen as unsexy compared to software businesses, but that's about to change. The discussion dives into their underappreciated potential, especially in the age of AI. With revenue predictability and strategic AI integration, agencies can enhance efficiency and profitability. AI-generated workflows are revolutionizing how agencies operate, offering competitive advantages and new opportunities for innovation. This insightful conversation challenges misconceptions and highlights why agencies deserve more recognition.

20 snips
May 7, 2025 • 14min
A better way to interview
Discover a groundbreaking, 5-step approach to interviewing that tackles the challenges of hiring talent. Learn how emotional detachment and standardized questions can transform candidate evaluations. Dive into the innovative use of AI for creating unbiased grading rubrics, enhancing the overall interview experience. This insightful discussion sheds light on the importance of objective assessments in building a stronger team.

9 snips
May 5, 2025 • 23min
What motivates entrepreneurs
Entrepreneurial motivation evolves over time. The host explores personal stories of shifting from external rewards to intrinsic passions like creativity and learning. Childhood curiosity plays a role in driving current work motivation. Balancing financial incentives with meaningful projects is highlighted as crucial for long-term success. Collaborative efforts with co-founders can reignite enthusiasm and foster sustainable motivation in business ventures.