
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Jun 25, 2025 • 13min
How to Find Your Zone of Genius
Explore the intriguing concept of the 'zone of genius,' where personal strengths meet true fulfillment. Learn a quick 3-step exercise to identify what brings out your best self. Discover how leveraging these powerful skills can enhance both your career and personal life, making every day more rewarding.

23 snips
Jun 23, 2025 • 35min
How to Get Your First 1,000 Users
Discover seven proven strategies to acquire your first 1,000 users as a B2C startup. Explore the power of personal networks and community engagement to foster early adopters. Learn how influencer partnerships and creative marketing tactics can drive user traction. Get inspired by real-world examples from successful startups like Noom and Hinge, showcasing the importance of community and excitement in user engagement. Tailor your marketing and embrace iterative testing to resonate with your audience!

Jun 18, 2025 • 25min
13 Dangerous Psychological Biases
Discover 13 dangerous psychological biases that can derail decision-making in business. From the pitfalls of poorly designed incentives, highlighted by the Wells Fargo scandal, to the importance of 'Granny's rule' for tackling daunting tasks, this discussion offers eye-opening insights. Learn how roles and expectations can distort judgment, leading to costly missteps. Navigating these biases is crucial for success, emphasizing transparent communication to foster a healthier decision-making environment.

10 snips
Jun 16, 2025 • 15min
How to Crush a Quarterly Offsite
Discover the secrets to mastering quarterly offsite meetings for your business! Learn how to evaluate performance and strategize for the future with a structured agenda. The host shares insights on the Entrepreneurial Operating System, emphasizing team alignment and collective growth. Get ready to crush those meetings and set your team up for success!

Jun 11, 2025 • 25min
How to deal with imposter syndrome
Explore the gripping world of imposter syndrome through personal stories of self-doubt in entrepreneurship. The host reveals how vulnerability connects us, even amidst success. Discover why these feelings are common among high achievers and learn to manage them with strategies like peer comparison and exposure techniques. Embrace the struggle and use it as motivation, reminding yourself that you're not alone in facing these universal challenges.

21 snips
Jun 9, 2025 • 17min
How to Not F*ck Up Your Meetings
Meetings often waste time, but there are ways to turn them around. Discover seven lessons to make your gatherings more effective. Learn when meetings are actually necessary and how to streamline discussions. Focus on decision-making rather than updates and ensure clear roles and agendas. The importance of documenting outcomes can't be overstated, keeping everyone in the loop and making meetings more productive. Say goodbye to chaotic meetings and hello to organized efficiency!

Jun 4, 2025 • 26min
Early days building a decacorn
Josh Reeves, co-founder and CEO of Gusto, shares insights from his journey of building a multibillion-dollar people platform. He discusses the challenges of launching Gusto, particularly in payroll processing and understanding customer needs. Reeves emphasizes the importance of organic growth strategies over paid marketing, sharing a humorous anecdote about unique advertising tactics. The conversation also highlights milestones in creating a scalable payroll system tailored for small businesses, providing valuable lessons for aspiring entrepreneurs.

4 snips
Jun 2, 2025 • 23min
Focus, fresh eyes, and pet psychics
Dive into an eclectic mix of topics ranging from building a single company versus juggling multiple startups. Discover the intriguing concept of pet psychics and their place in the entrepreneurial world. Learn about the power of channel partnerships for strategic business growth. Get inspired by an innovative AI audio business idea that could enhance travel experiences. Lastly, embrace the notion of fresh perspectives in product development to truly cater to user needs. Each theme promises unique insights for aspiring entrepreneurs!

May 28, 2025 • 18min
I'm raising money
The host shares insights from the challenging journey of raising a preseed round for his AI-driven content platform, Distro. He discusses the nuances of navigating the fundraising landscape, emphasizing the differences between traditional venture capital and angel investments. The importance of securing external financing is highlighted, showcasing its critical role in supporting his co-founder. Listeners gain valuable tips and perspectives on the intricate world of startup funding.

May 27, 2025 • 15min
Founder Mt. Rushmore
Discover the evolution of entrepreneurial ideals as the host shares insights about his changing heroes. From high-profile icons to relatable figures, the conversation emphasizes the importance of personal fulfillment. Learn how ambition can coexist with family values, and explore the concept of defining your own 'North Star' in business. The podcast also stresses the need for a supportive community and highlights examples of holistic success.