

The secret business weapon
8 snips Jun 30, 2025
Michael Girdley, an entrepreneur and content creator with a portfolio of 12 businesses generating $100 million annually, joins the conversation to unpack the Entrepreneurial Operating System (EOS). They discuss how EOS helped scale Morning Brew from 15 employees to 300, illuminating the framework's key components like strategic goal-setting and accountability. Girdley also shares insights on the IDS framework for more productive meetings and emphasizes the importance of role clarity and KPIs for sustainable growth.
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EOS’s Simplicity and Effectiveness
- All business operating systems share core ideas but differ in approach and complexity.
- EOS is favored for its simplicity, practicality, and ease of self-implementation for companies under 50 people.
Create a One-Page Vision
- Start EOS by creating a concise, one-page strategic vision for your business covering 10 years to next quarter.
- This document aligns everyone quickly and clearly around your business goals and vision.
Set SMART 90-Day Rocks
- Set 90-day goals called ,,rocks,, that are SMART: specific, measurable, achievable, relevant, and time-bound.
- Assign each rock to one owner and limit company goals each year to 3 to 7 for focus.