
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

31 snips
Apr 30, 2025 • 20min
Own the internet
Alex walks you through his process for building an employee influencer program.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

11 snips
Apr 28, 2025 • 20min
A primer on seedstrapping
Dive into the evolving world of seedstrapping, where startups focus on profitability from a single seed round. Discover why this approach is gaining popularity and how it contrasts with traditional funding methods. Hear insights on how generative AI can boost efficiency for smaller teams. Personal success stories, including lessons from Morning Brew and Zapier, highlight the contemporary startup landscape. Explore the balance between control, funding, and ambitious goals as experts weigh in on the viability of this innovative strategy.

21 snips
Apr 23, 2025 • 14min
Steal my Idea: Stack Overflow for AI Prompts
The podcast introduces an innovative concept for Codex, an AI prompt-sharing platform aimed at refining how users create and share effective prompts. The discussion covers potential investor concerns about market viability and competition in the AI-SaaS landscape. Strategies for building a trustworthy community around the platform are explored, emphasizing the importance of relationships in driving success. Overall, the presentation is insightful and thought-provoking, offering a glimpse into the future of AI collaboration.

6 snips
Apr 21, 2025 • 11min
Crush your procrastination
Alex talks through the science of procrastination, his own journey with it, and tools he uses to take charge of it. —Show Notes:(0:00) A note from our sponsor(2:28) Welcome back to Founder’s Journal(3:33) Why we procrastinate(5:23) Cognitive biases(6:28) Hyperbolic discounting(7:21) Temptation bundling(8:40) Social commitments(10:00) Conclusion—Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex—Episode Links:• Cognitive Biases: https://foundersjournalpod.morningbrew.com/13-dangerous-psychological-biases/ • Pomodoro Method: https://foundersjournalpod.morningbrew.com/my-favorite-productivity-method/ Check Out Alex’s Stuff:• storyarb - https://www.storyarb.com/• growthpair - https://www.growthpair.com/• CTA - https://www.creatortalentagency.co/• X - https://x.com/businessbarista• Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

25 snips
Apr 16, 2025 • 17min
Facing your limiting beliefs
Explore the fascinating journey through personal limiting beliefs, from high school to entrepreneurship. Discover how self-awareness can transform these constraints into opportunities for growth. Learn practical strategies for reframing negative narratives and embracing a mindset that fosters possibility. The discussion delves into the profound impact these beliefs have on choices and identity, encouraging listeners to confront and overcome their own barriers.

11 snips
Apr 14, 2025 • 21min
How to run a quarterly offsite
Discover the secrets to successful quarterly offsites that can transform your business. Learn how to structure your meetings for maximum productivity and avoid common pitfalls. Explore the critical roles of leadership and the importance of sticking to an agenda. Gain insights into effective tools like the organizational check-up and accountability chart. Plus, master the art of setting 90-day goals and aligning next steps with your team. Elevate your offsite game and achieve significant outcomes!

26 snips
Apr 9, 2025 • 16min
LEAKED MEMO from Shopify CEO
A leaked memo from Shopify's CEO reveals a bold vision for integrating AI into the company. It emphasizes that AI is now an expectation for all employees. Key points include the necessity for prototyping with AI, performance reviews tied to AI usage, and the mandate to share AI insights. The memo outlines a top-down approach to AI adoption, urging employees to use it as a guiding manual. It illustrates a transformative shift in business practices, highlighting the urgent need for adaptation in a tech-driven landscape.

45 snips
Apr 7, 2025 • 15min
How I find business ideas
Discover six game-changing strategies for spotting business ideas. Learn the importance of breaking out of autopilot mode to unlock creativity. Explore the 'why ladder' to dig deeper into motivations. Engage in a 'what if' game to spark innovation. Check for patterns in your environment that signal opportunities. Finally, find inspiration not just in personal experiences but also through conversations and curated content. Get ready to capture those fleeting ideas before they vanish!

28 snips
Apr 2, 2025 • 18min
I launched an AI agent
The host reveals his journey of launching Distro, an AI content strategist. He emphasizes the importance of starting with clarity in product development. Key strategies for navigating competition in the AI landscape are shared, along with valuable lessons learned during the launch. Insights into how to effectively test ideas and adapt are discussed, offering a roadmap for aspiring entrepreneurs in the tech space. Plus, find out how Gusto plays a role in supporting this innovative endeavor.

Mar 31, 2025 • 18min
My biz's 6 defining moments
Alex reflects on two impactful years since launching his 7-figure B2B content agency. He shares his founding story, emphasizing the importance of finding the right co-founder and navigating significant pivots. The episode dives into product evolution and the essential steps in building a strong team. He also discusses financial insights and the strategic path ahead, providing valuable lessons for aspiring entrepreneurs.