Founder's Journal

The discussion kicks off with a critical view on conferences, highlighting their inefficiency. Two notable exceptions are presented to challenge this notion. Unique insights from SXSW reveal the value of networking behind the scenes. The conversation also delves into B2B brands adapting to creator marketing trends. It touches on the importance of maintaining momentum in entrepreneurship and the power of niche expertise. Finally, the host reflects on the journey of creating a lasting legacy in business by embracing visionary goals.

Diving into productivity, the discussion redefines laziness as a virtue in entrepreneurship. The host introduces the concepts of the 'do sh*t meter' and 'give a sh*t meter' for effective decision-making. Delegation and focusing on passion rather than relentless hard work are highlighted as keys to success. Balancing urgency with deep care for one's mission fosters team morale and product quality. It's a fresh perspective on work that champions efficiency over burnout.

Episode 142: Alex breaks down the drama between Deel & Ripping, the VC-backed HR software giants. Here’s what to expect: Why Rippling is suing Deel for corporate espionage The timeline of events A lawyers analysis of the case 3 founder lessons from the saga  —Show Notes:(0:00) A note from our sponsor(2:26) Welcome back to Founder’s Journal(3:15) Timeline of alleged espionage(8:00) Impact on Rippling’s business(9:30) Rippling’s honeypot(11:30) Takeaways for entrepreneurs(15:30) Conclusion—Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex—Episode Links:• Parker Conrad’s tweet: https://x.com/parkerconrad/status/1901615179718406276• ChatGPT with legal complaint: https://chatgpt.com/share/67da0154-8524-800a-89b5-af992530fec0 Check Out Alex’s Stuff:• storyarb - https://www.storyarb.com/• growthpair - https://www.growthpair.com/• CTA - https://www.creatortalentagency.co/• X - https://x.com/businessbarista• Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Explore the fascinating world of multipreneurship as the speaker shares their two-year journey. Discover the emotional shifts and pivotal lessons learned while managing multiple ventures. Gain insights into the importance of community validation and operational structure in this dynamic entrepreneurial landscape. Reflective exercises reveal strengths and passions that guide future projects. Unpack key takeaways from the transition from a CEO to thriving multipreneur, highlighting the unique challenges and triumphs along the way.

Sales is often misrepresented and is actually the cornerstone of successful entrepreneurship. Discover seven authentic tactics that make selling more approachable and effective. The discussion highlights the unique strengths introverts bring to sales, like clarity and preparation. Personal anecdotes and expert insights provide actionable strategies that focus on storytelling and meaningful questioning, turning potential cringe into connection. Join the journey to transform your selling skills!

Discover the incredible story behind an AI-coded flying game that soared to $67,000 in monthly revenue in just three weeks. Learn how AI transforms game development, enabling creators to engage audiences effectively. Unpack the concept of 'vibe marketing' and its significance in capturing consumer interest. The discussion also tackles critiques the game faced, shedding light on how feedback fuels innovation. Finally, explore the importance of audience support in launching a successful business and overcoming negativity.

The hidden struggles of entrepreneurship are unveiled, contrasting the glamorous image with the reality of mundane tasks. Boring work is not just unavoidable; it's a fundamental part of building a business, especially in those early days. Some founders linger in these dull tasks longer than necessary, missing opportunities for growth. Yet, the host argues that this 'tedious' work is a gift, shaping a stronger foundation for future success. Discover the unsung heroes behind the scenes of startup journeys!

Discover the balance between effortless and effortful entrepreneurship. Dive into the metaphor of navigating a pirate ship to manage business challenges. Learn about streamlining operations with effective tools while reflecting on personal experiences. The relaunch brings fresh insights for aspiring founders eager to steer their ventures toward success.

Kyle Hagge, Chief of Staff at Morning Brew, discusses career pivots on the podcast. He emphasizes the importance of side projects, weak ties, and storytelling for successful transitions. Kyle shares his own journey from avoiding startups to becoming a chief of staff, offering valuable tips for navigating career changes.

Noah Kagan, marketing master and CEO of Appsumo, shares his repeatable marketing playbook and dissects the marketing strategy for Storyarb. Topics include Twitter-based storytelling, email lists, customer acquisition strategies, the value of Story Arb's copywriting service, and a detailed plan for rapid revenue growth.