Founder's Journal

Crush your procrastination

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Apr 21, 2025
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INSIGHT

Ancient Roots of Procrastination

  • Procrastination stems from our brains favoring short-term rewards over long-term benefits.
  • This behavior, known as akrasia, has been studied since ancient Greek philosophy.
INSIGHT

Understanding Hyperbolic Discounting

  • Hyperbolic discounting drives us to choose immediate pleasure over greater future rewards.
  • We devalue delayed rewards more the longer we wait for them.
ANECDOTE

Buy Now Pay Later Example

  • The "buy now, pay later" model exploits hyperbolic discounting to boost sales.
  • Companies like Affirm and Klarna build billion-dollar businesses on this bias.
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