Founder's Journal cover image

Founder's Journal

Conferences are (mostly) a waste

Mar 26, 2025

The discussion kicks off with a critical view on conferences, highlighting their inefficiency. Two notable exceptions are presented to challenge this notion. Unique insights from SXSW reveal the value of networking behind the scenes. The conversation also delves into B2B brands adapting to creator marketing trends. It touches on the importance of maintaining momentum in entrepreneurship and the power of niche expertise. Finally, the host reflects on the journey of creating a lasting legacy in business by embracing visionary goals.

17:12

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Episode notes

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Quick takeaways

Conferences can be unproductive, but exclusive networking opportunities, like green room access, can yield significant business advantages.

Shared experiences with fellow entrepreneurs during meals highlight the balance of personal and professional challenges in entrepreneurship.

Deep dives

The Value of Green Room Rights at Conferences

Attending conferences often provides minimal return on investment, but specific situations can make them worthwhile. One key scenario is when an individual has green room rights, which allows them to engage with other speakers and high-profile attendees in a unique setting. By participating in such exclusive environments, attendees can build meaningful connections that they might not achieve otherwise. This intimate networking opportunity can lead to potential collaborations and insights that can significantly benefit one's business.

1.

Intro

4min

2.

Insights from SXSW: Networking and Learning Beyond the Stage

7min

3.

Momentum and Niche Mastery in Entrepreneurship

4min

4.

Exploring Legacy and Visionary Goals

2min

Alex does a SXSW 2025 recap.

Here’s what to expect:

Why conferences are a waste
Two exceptions to the rule
7 stops & lessons

—

Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:35) When conferences aren’t a waste

(5:12) SXSW recap

(6:05) Founders run club

(6:48) Brunch with Lauren Zima

(7:38) Lunch with David Perell

(9:28) Hampton Dinner

(10:18) B2B Creator Panel

(11:32) Run with Connor Tomkies

(14:05) Chat with Bryan Johnson

(16:32) Conclusion

—

Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

—

Episode Links:

• Lauren Zima: https://en.wikipedia.org/wiki/Lauren_Zima

• David Perell: https://perell.com/

• Connor Tomkies: https://www.linkedin.com/in/connortomkies/

• Founders: https://www.founderspodcast.com/

• Bryan Johnson: https://www.youtube.com/@BryanJohnson

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

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